AI and the bootstrap flywheel

The traditional marketing funnel is collapsing. As AI agents increasingly intervene in human decisions, from booking flights to selecting software, the linear path from awareness to conversion is being replaced by something fundamentally different: the bootstrap-and-test flywheel.
The race to commercialize agentic AI
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October 1
This is not just another marketing framework. It’s a recognition that brands must now create equity in two parallel worlds simultaneously: the human emotional landscape and the computational realm of machines. And the dynamic between these two worlds creates a self-reinforcing cycle that will define competitive advantage for the next decade.
Why the traditional funnel is dying
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