Reagan ad airs again during World Series, hours after Trump announces more tariffs

President Donald Trump announced Saturday that he would impose more tariffs on Canada. Hours later, an Ontario ad featuring former President Ronald Reagan criticizing the tariffs aired during Game 2 of the World Series.

The announcement was expected. The campaign was unveiled by Ontario Premier Doug Ford and is the latest flashpoint in trade tensions between the United States and its northern neighbor.

The ad first angered Trump Thursday night, and he posted on Truth Social to say he was ending it all trade negotiations with Canada. Ontario subsequently announced Friday that the ad would be removed by Monday, but only after airing during the World Series games on Friday and Saturday.

Trump said on Truth Social on Saturday that he was adding an additional 10% tariff on Canadian products.

The first and second games of the World Series, between the Toronto Blue Jays and the Los Angeles Dodgers, took place in Canada. The Blue Jays won Game 1 on Friday, dominating with an 11-4 victory, while the Dodgers won 5-1 in Game 2.

Srividya Jandhyala, associate professor at ESSEC Business School, told Business Insider that the Canadian government has set a goal of doubling non-US exports over the next decade and is starting to reconnect with India and China.

“There is an increasing emphasis on diversification of markets and trade relationships, which would help mitigate risks,” Jandhyala said. “For an individual exporter, the challenge is finding new customers in markets where they previously had no partnerships, customers or relationships.”

Relations between the United States and Canada have had a difficult year. A Canadian boycott against U.S. goods began after Trump imposed a 25% tariff on nearly all imports, from lumber to auto parts, from the longtime ally earlier this year. Canada responded by imposing equal reciprocal tariffs.

After some pauses and twists and turns, Trump increased tariffs on Canada to 35% in August for all products not covered by the CUSMA trade deal, such as agricultural and lumber products, and 50% on steel and aluminum imports from Canada starting in June. In September, Canada lifted its retaliatory tariffs, except for those on imports of steel, aluminum and automobiles.

The White House did not immediately respond to a request for comment from Business Insider.