OpenAI’s Sora bans Martin Luther King Jr. deepfakes after his family complains

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OpenAI announced that it has “suspended” users’ ability to generate videos of Martin Luther King Jr. on its artificial intelligence video tool Sora, following backlash over “disrespectful depictions.”

“While there is strong interest in free speech in the depiction of historical figures, OpenAI believes that public figures and their families should ultimately have control over how their likeness is used,” the company said in a statement released Thursday. statement published on. “Authorized representatives or landowners may request that their image not be used in Sora cameos.”

The change comes a few weeks after the launch of Sora 2which allows users to create realistic AI-generated videos using real, historical people. Critics accuse this of contributing to a era of misinformation and “AI slop” it blurs the lines between what is real and what is fake.

The product has also generated online discussions about the ethics around the use of this technology. Some creators were using King’s image for inappropriate purposes. Users recently recreated the late actor Robin Williams in AI videos, prompting his daughter Zelda to call them “worrying.”

OpenAI said it “thanks Dr. Bernice A. King for reaching out to King, Inc., and John Hope Bryant and the AI ​​Ethics Council for creating space for conversations like this.”

The King Center did not immediately respond to CNN’s request for comment.