From individual control to company scale

Your best people improve exponentially thanks to AI. Your SEO expert is 10 times more productive. Your best analyst generates insights in minutes that previously took days. Your star content creator produces work that previously required a team.

However, here is the brutal truth: individual vertical productivity is not equivalent to the horizontal capacity of the organization.

When your most successful employee discovers a revolutionary approach, that discovery dies with them. Maybe they document it on a Notion page that no one reads. Maybe they try to explain it in a meeting where their colleagues nod but can’t replicate their process. This perhaps adds it to the roadmap for “Q3 if priorities do not change”.

Innovation remains trapped. Your organization has superhuman individuals, but you have not built institutional capacity. When your expert is on vacation, this ability disappears. When they leave the company, years of learning are gone.

This is why most companies report no significant profit contribution from their generation AI initiatives. They optimize individual vertical productivity without any mechanism to translate it to horizontal scale.

If you’re a premium subscriber, reply to this email and we’ll send it to you.

I want that!