The current narrative about the resilience of Google Search in the AI era fundamentally misunderstands the transformation underway.
The chart below is what I’ve explained in the past about reading quantitative data, but without seeing the full picture.
In fact, the chart argues that since Google Search is seeing increased usage, nothing is changing. In fact, traditional research could experience something of a resurrection!
Perspective-driven analysis framework
Yes, search volume is increasing. Yes, AI tools generate more queries to Google. But this growth hides a profound architectural change: Search is moving from a productivity tool for humans to an invisible retrieval layer for AI agents.
It’s not a question of whether research will survive, it will. It’s about understanding where the research sector survives and what this means for its economy.
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