The traditional approach to digital marketing has long been defined by organizational silos: performance teams focused on immediate conversions, brand teams thinking about long-term perception, and organic specialists optimizing search visibility. This siled thinking is not only outdated: it actively prevents businesses from realizing their full potential.
Savvy marketers recognize that these channels don’t work in isolation. Instead, they form an interconnected ecosystem where each element amplifies the others, creating compound effects that far exceed the sum of their parts. As generative AI platforms like ChatGPT, Claude and Perplexity become essential information and decision-making tools, large linguistic models are emerging as the new gateway to brand discovery.
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